We Found the Coolest Beauty Brand in the Galaxy (and It’s Called GODMODE)

In a world where every new beauty brand claims to be “disruptive,” GODMODE actually delivers. The label fuses the creativity and chaos of gaming, anime, and pop culture with beauty products that don’t just look incredible; they tell stories.

The beauty industry has reached a point of oversaturation. Endless “new” drops, rebranded staples, and formula tweaks disguised as innovation flood our feeds daily. But what happens when a brand decides to prioritise storytelling over sameness? When makeup becomes a mode of play, not just a product? That’s where GODMODE comes in, a beauty brand made for those who dare to live, dream, and create by their own rules.

Born at the intersection of beauty and gaming cultures, GODMODE goes beyond creating innovative cosmetics to build safe spaces for players to gather, share, and play across physical and digital worlds. It’s more than makeup, it’s a movement built by a community of gamers, beauty experts, and creatives who see cosmetics as tools, lucky charms, and even armour for self-expression. Each product feels like a power-up, a way to level up your look while embracing the strength and creativity that gaming culture celebrates.

Behind this intergalactic beauty empire stand two icons who know a thing or two about pushing boundaries: actress Chloë Grace Moretz and pop star Rina Sawayama. Both lifelong gamers and storytellers, they channel their shared passion for digital worlds into a brand that feels bold, inclusive, and alive. Their combined vision powers a beauty frontier that feels genuinely new, a realm where makeup becomes a form of gameplay, and everyone’s invited to play.

Unlike anything else in beauty right now, GODMODE is built on an entire parallel universe. The lore centres on intergalactic gods, biomes of radiant colour, and characters that feel straight out of an RPG. Each launch expands the story, transforming everyday makeup into collectible artefacts from a mythic galaxy. It all begins with their first drop, Genesis Glow, a shimmering, cosmic collection that introduces the creation myth of the GODMODE world:

“In a parallel universe not so different from our own, starry particles swirled in the glow of seven suns. By divine chance, gravity pulled them together. A new beauty called Genesis Glow was born.”

From that Glow, radiant gods emerged, birthing biomes of unique colour spectrums that unlock the ultimate power: self-expression.

The Genesis Range itself looks like something straight out of a sci-fi fantasy. Think chrome alien-egg packaging, highlighters that shimmer like stardust, and eyeshadow quads that look like they’ve been plucked from an in-game loot box. While GODMODE hasn’t yet opened international shipping (devastatingly, that means no Australia orders… yet), the brand has already captured the hearts of beauty lovers and gamers alike.

Yes, we may not have held the Genesis Glow highlighter in our hands, but we’re absolutely obsessed. GODMODE’s ability to combine design, narrative, and inclusivity makes it one of the most exciting beauty launches in recent memory.

Fans don’t just buy GODMODE, they join it. The brand calls its community The Alliance, a collective of players, creators, and dreamers united by the desire to live boldly and play beautifully. Each drop deepens the lore, inviting fans to participate in a universe that blurs the line between beauty, gaming, and identity.

So yes, consider us officially waiting (and manifesting) for an Australian launch. Until then, we’ll be following every update, every lore drop, and every product reveal like the devoted members of The Alliance we already are.

Because GODMODE Beauty isn’t just another makeup brand, it’s a cosmic adventure co-created by Chloë Grace Moretz and Rina Sawayama, designed for gamers, dreamers, and anyone ready to express themselves beyond the ordinary. It’s where beauty meets play, and where every product feels like a power-up. Until it arrives on our shores, we’ll be here, glowing in anticipation.