Victoria Levels Up: Massive Monster and VicScreen Launch MASS Games Hub in Melbourne

Victoria’s digital games industry is getting a major power-up.

In a landmark move for Australia’s creative sector, the Victorian Government, through VicScreen, has announced a groundbreaking partnership with world-renowned local studio Massive Monster to launch MASS, a brand-new games coworking space, industry hub, and investment initiative set to open in Collingwood in 2026.

Backed by a $2 million Victorian Government investment, MASS is designed to support the next generation of game developers while cementing Victoria’s status as the country’s leading digital games powerhouse.

And honestly? This is exactly the kind of news we love to see.

A New Home for Victoria’s Game Developers

MASS will be operated by Massive Monster, the award-winning Melbourne studio behind the global indie phenomenon Cult of the Lamb, and will function as far more than just a shared office space.

The coworking hub will offer:

  • Dedicated playtesting areas

  • Audio recording rooms

  • VR and streaming facilities

  • A curated games library

  • An events and community space

The goal is simple: give Victorian developers the tools, connections, and environment they need to build sustainable studios and globally competitive games.

As a focal point for the state’s games ecosystem, MASS will also act as an incubator, bringing together students, early-career developers, and seasoned industry professionals under one roof.

Why MASS Matters for the Local Games Industry

Victoria is already the undisputed leader of Australia’s digital games scene, home to the largest workforce and highest number of game studios in the country. For more than 30 years, the Victorian Government, via VicScreen, has played a key role in nurturing this success, supporting iconic titles like Untitled Goose Game and Cult of the Lamb through initiatives such as the Victorian Production Fund.

MASS represents the next evolution of that commitment.

In an industry now valued at almost $300 billion globally, digital games are the fastest-growing entertainment sector in the world. This new hub is about future-proofing Victoria’s place within it, developing local skills, fostering innovation, and ensuring homegrown talent can thrive on the world stage.

Matching the government’s $2 million investment, Massive Monster has also launched a new investment fund aimed specifically at Victorian-based developers, helping games move from prototype to full launch.

This dual approach, physical space plus financial backing, sets MASS apart, addressing both the creative and commercial realities of modern game development.

From tertiary training through GameChanger Academy to industry connections at Play Now Melbourne, MASS slots seamlessly into an already thriving ecosystem, strengthening the pipeline from education to global success.

Industry Leaders Weigh In

Minister for Creative Industries Colin Brooks highlighted the importance of the initiative:

“Victoria is home to Australia’s largest digital games workforce and number of game studios. This new coworking space will take us even further, enabling talented and aspiring developers to use their skills and creativity to create the next homegrown global game sensation.”

VicScreen CEO Caroline Pitcher echoed that sentiment:

Millions of people around the world play games made in Victoria. The MASS co-working space will provide game creators with resources, networks, and collaboration opportunities to turn bold ideas into global hits. VicScreen is proud to back initiatives like MASS that keep Victoria at the forefront of the fastest growing entertainment sector on the planet.” 

Meanwhile, Massive Monster Creative Director Julian Wilton described MASS as a passion project rooted in Melbourne’s creative culture:

"MASS is our push to set a new standard for game-development coworking, built from Melbourne’s reputation as one of the world’s best places to make games. We want it to be a real home for developers - a place where studios can grow, collaborate, and turn bold ideas into standout IP.”

This is genuinely great news, and a huge win for local creatives.

Seeing government and industry leaders actively backing Australia’s games sector, especially at a grassroots and community level, is exactly what’s needed to ensure long-term success. MASS isn’t just about desks and dev kits; it’s about confidence, collaboration, and telling the world that Victoria is serious about games.

If this is how 2026 is shaping up, we’re excited to see what the next wave of Victorian-made games will look like.

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