Step Into Kawaii: Crocs x Hello Kitty & Friends Is Here, and It’s the Cutest Collab Yet

If you’ve ever wished your footwear could channel the same energy as your Sanrio sticker collection, Crocs has answered your pastel prayers. The latest must-collect drop sees Crocs teaming up with Hello Kitty® and Friends for a collab that’s equal parts cute, comfy, and full of main-character energy.

Front and centre is the Hello Kitty Bae Clog ($144.99), a maximalist dream in bold pink shades, complete with cherry blossom accents, an all-over character print, and an oversized plush Hello Kitty Jibbitz™ that sits proudly on the front like a crown jewel. Sitting atop a chunky platform silhouette, this shoe isn’t just a vibe, it’s a statement.

For fans of the sweeter side of Sanrio, the My Melody™ Classic Clog ($114.99) is a softer option that still brings plenty of personality. Think blush tones, heart details, dainty cherry blossoms, and the kind of Jibbitz™ that look like they walked out of a candy shop. Bonus points? There’s even a Kids’ version ($89.99), perfect for pint-sized style icons or anyone who fits a smaller size. (Hello, adult size 5 - 6s, your budget just thanked you.)

But how do you wear shoes this extra? We asked our Tokyo-based fashion correspondent, Susan, for her top styling tips, and she did not disappoint.

Susan’s Style Picks
Full Decora Send: “Go all out. Layer white slouchy socks under the Bae Clogs, pair them with a tiered, lacy mini skirt, and colour-match the pink throughout your outfit, bonus points for bows, bead bracelets, and glitter hairclips. Accessories? Go to the gods.”

Hello Kitty-Inspired Casual: “Think playful but wearable, try an overall dress or denim jorts with a Hello Kitty graphic tee. Add those signature slouchy socks, keep the colour palette to pinks and whites, and let the shoes do the talking.”

Whether you're styling for your next convention, a Harajuku daydream, or just want to inject some joy into your everyday ‘fit, this collab is your excuse to lean into all things cute and camp.

The Crocs x Hello Kitty & Friends collection is out now and won’t stick around for long. So grab your socks, find your flair, and get ready to strut, because Sanrio style is officially on the move.