It Happens on PS5 Lands in Brisbane: A Life-Size Spaceship Touches Down in Fortitude Valley
PlayStation’s new global campaign, It Happens on PS5, has officially crash-landed in Australia, quite literally.
A massive life-size spaceship has mysteriously appeared through a portal in Brisbane’s Fortitude Valley, marking the first real-world activation for PlayStation’s 2025 global brand campaign. The cinematic installation, located at 257 Wickham Street, invites fans to step into the aftermath of a spectacular PS5-style event, filled with hidden easter eggs, photo ops, and sci-fi storytelling straight out of a blockbuster game.
Open to the public until Sunday, 16 November (AEST), this Brisbane activation transforms the city into a PlayStation universe crossover. It’s one of the largest PS5 brand experiences ever seen in Australia, celebrating the console’s five-year anniversary with a bang, or rather, a crash landing.
As the PlayStation 5 approaches its five-year anniversary, the It Happens on PS5 campaign shines a spotlight on the unforgettable, unexpected, and joyfully chaotic moments that happen only on PS5. From jaw-dropping boss battles to emotional narrative twists, these are the moments that make gaming unforgettable, and they’re what inspired PlayStation’s newest campaign.
“Through these past five years, our players have shared their reactions of awe, excitement, and surprise at the extraordinary moments they’ve witnessed while playing PS5,” a PlayStation representative shared. “That’s the inspiration for our new ad campaign, we’re capturing the spirit of those moments when the most unexpected and unforgettable experiences happen on PS5.”
The global It Happens on PS5 rollout features three cinematic short films spotlighting the campaign’s wild energy:
Each short captures a moment of “impossible made real,” blurring the line between gaming and reality, much like Brisbane’s UFO-inspired installation.
The Brisbane spaceship scene is just one part of a global PlayStation spectacle. Fans across Australia, Spain, and Germany may spot more UFO sightings, while mysterious creatures are rumoured to appear in Mexico, Italy, and the UK throughout November and December. It’s PlayStation’s most ambitious global activation yet, bringing It Happens on PS5 moments to life in the real world and celebrating the creativity, chaos, and connection that define PlayStation gaming.
For those in Brisbane, the PS5 spaceship can be visited at 257 Wickham Street, Fortitude Valley, QLD, open to the public until Sunday, 16 November (AEST). Entry is free, and fans are encouraged to tag their photos with #ItHappensOnPS5 and #PS5Australia to show the world what happens when the extraordinary arrives in Brisbane.
With the It Happens on PS5 campaign, PlayStation proves once again that gaming doesn’t just live on a screen, it spills into our cities, sparks imagination, and turns ordinary streets into portals of adventure. Whether you’re a lifelong fan or a curious passerby, this Brisbane activation is your chance to step inside the PS5 universe, where anything can (and will) happen.